is the Founder of AthLex Consulting, a specialist firm that reflects her commitment to education, development, and athlete empowerment.

Her work sits at the intersection of sports law, policy, and practice, with a particular emphasis on protecting and advancing athletes’ economic rights.

Dr. van Gensen holds a Doctorate in Sports Law, with her academic research focused on image rights and their legal recognition within sport. She actively advocates for policy reform, campaigning for the recognition of a discrete image right in South Africa. Her advocacy is driven by a commitment to strengthening legal frameworks that protect athletes’ commercial interests and ensure fair participation in the economic value they generate.

Through AthLex Consulting, Dr. van Gensen combines rigorous scholarship with practical insight, supporting athletes, institutions, and stakeholders in navigating the legal and commercial dimensions of modern sport.